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Global company design company coil packaging has established a modern new masterbrand identity and packaging design for Norway’s top rated chocolate company Freia, within a whole “brand world” review.

Subsequent conferences with three design and style firms, coil packaging was hired for the project by Freia brand operator Mondeléz, in spring 2013.

Freia is part of Norwegian culture and heritage-it is a brand as well as an institution. Unveiled in 1898, the Freia brand name collection has exploded thoroughly throughout the years and today features a diverse variety of products and sub-brand names across numerous classes, e.g., having delicious chocolate, preparing food chocolates, cooking desserts, biscuits and products and hot drinks, every single making use of their individual feel and look.

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coil packaging machine was briefed to create a new location for your company that might be shown via a masterbrand identity. Subsequent this, the agency was then tasked with making a new brand structure to unify the intricate and disparate go across classification product or service profile of 250 plus variations.


Posting comments about the task, coil packaging London, uk artistic director explained, “Freia keeps an exclusive place within the minds and hearts of Norwegians; it is an integral part of their culture and heritage. We wanted to develop this and make that psychological interconnection even more powerful. This is the way we landed on the thought of constructing ‘Kos’-an exclusive Norwegian word that converts as ‘coziness’-in the very center of the brand name. While in our first events with the crew, we were taken to see the Freia time clock in Oslo, a landmark of wonderful emotional importance for Norwegians. We immediately sensed there is a solid thought there just hanging around to become unearthed. Motivated through the Freia clock, the newest masterbrand personal identity capabilities light-weight fractals emanating to radiate heat and ‘Kos’ over the pack, the idea getting that everything is literally ‘touched’ by Freia.

“Once the masterbrand strategy was landed, the little project of harmonizing this extremely different and assorted product stock portfolio started out. It was accomplished through a distinctive brand name approach and architecture, which permitted the many group regulations and sub-manufacturer character to stand out by means of, when all at once guaranteeing visibility and standout at fixture.

“Working with the Freia brand name continues to be an incredible expertise, and we are incredibly very proud of the outcomes-we merely expect that the Norwegian general public feel the ‘Kos’ as much as we all do.”

Claims the Freia senior citizen brand administrator, “For this project, we made a decision to look for a layout spouse beyond Norway-an company by using a clean pair of view and no emotionally charged ties towards the manufacturer. We select Bulletproof based on the level of their ingenuity and our idea that they had the capability to understand the social references and the exclusive placement a brand like ours has in the market.

“We feel the idea of ‘Kos’ powering this layout is very pertinent for Freia because it allows us to leverage our history and equities. The clock ‘belongs to the people’-our buyers – and so does Freia. We profoundly enjoy how coil packaging has become capable to leveraging this across the complete stock portfolio together with the fantastic lines, which radiate and convey every thing collectively in perfect balance. We surely select the proper agency! ”