For that Stack group, a relationship with Giuliana Rancic was an ideal strategy to trigger consumers. Introducing a real advancement in an exceedingly conventional group, such as red wine, is actually a obstacle?- take into account the opposition that screw limit closures faced before Plumpjack made a high user profile assertion for convenience and approachability on their Napa Cab.
Giuliana was the perfect celebrity partner for our company because she has a track record of introducing good quality, high value, affordable brands that every day consumers can enjoy.
What style developments does your packaging set in the premium vino market?
Stack group: The innovative StackTek file format offers premium vino consumers comfort without having undermine. The very first time, red wine enthusiasts can savor the $10 wines in a file format that much better matches their way of life?aportion controlled to enable them to take pleasure in one cup at the same time, while also easily mobile and sharable. We think convenience without having give up?± is one of the biggest unmet requirements in the red wine business nowadays.
They want high quality content, but in a more convenient format,. That is consumers are experiencing a dramatic change in the way they consume products?anews, music, books ?athe common theme. Why should the vino business stay still in this connection?
There will be a time and a place for a conventional 750mL glass stemware, bottle and corkscrew, and this format will continue to get the majority of the amount in the business. However, there is also a chance to extend the usage events of top quality red wine to casual evenings at home for singles who dont desire to wide open a whole container by yourself, as well as extend the usage to more everyday occasions, in a fashion that is easy for red wine lovers. Garden Barbecues, outdoor live shows, imagine all of the possibilities.
We have a large amount of buyers tell us they desire a much healthier way of living. During the week, they would like to enjoy one glass of great wine, but will hesitate opening up an entire bottle?aStackTek is the perfect solution: one particular glass at any given time.
The wine industry is beginning to see some innovation in alternative single cup formats, for instance Sophias High quality Glimmering red wine within a can, and we are encouraged by their achievement. We truthfully feel StackTek is the best answer in the market for top quality nevertheless wine beverages from equally a consumer and product top quality standpoint.
Picture: developed to look like a stemless red wine glass
Product quality: life expectancy of 96 weeks is the greatest in the industry among solitary serves